Wednesday, November 14, 2007

Giambattista Vico and the Cyclicity of History

From a Florida ad.

From within your architecturally distinctive residence or upon its gracious terrace, you feel the caress of a bay breeze as you gaze across the urban landscape and emerald waters. And yet, you remain one cool remove from the sea and city sites at your feet. Privacy and luxury envelop you. Rooftop gardens and terraces create an enchanting oasis in the heart of the city.

Here's a similar ad.

Where you sit and watch at twilight the fronds of the graceful palm, latticed against the fading gold of the sun-kissed sky–

Where sun, moon and stars, at eventide, stage a welcome constituting the glorious galaxy of the firmament–Where the whispering breeze springs fresh from the lap of Caribbean and woos with elusive cadence like unto a mother’s lullaby–Where the silver cycle is heaven’s lavalier, and the full orbit its glorious pendant.


Except the second ad is from 1925 right before the Great Florida Bust of 1926. Prices didn't recover in nominal terms until 1986.

Plus ça change, plus ...

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