Bovine Excrement

From the AP, we have Target cuts October same-store sales view.

Target Corp (NYSE:TGT - News) cut its outlook for October sales at stores open at least a year on Monday, the second month in a row the discount retailer has lowered its same-store sales forecast, as investors begin to focus on how the holiday sales season will measure up.

Target now expects same-store sales to rise between 2 percent to 4 percent, down from a forecast earlier this month of an increase of between 3 percent and 5 percent.

In a recorded message, the retailer said its reduced forecast was partly based on "greater-than-normal daily volatility and continued disappointing sales results for the first two weeks of October."

"greater-than-normal volatility"?

What the fuck does that mean? Stocks can be more volatile, bonds can be more volatile, hell, my temper is almost always volatile. But what does it mean for store sales to be more volatile?

Either you make sales or you don't. Seems to me they want to say sales are fewer and far between. That's not volatility. That's just fewer sales except they don't want to outright say it.

Moo!