Orwell Lives!

From CBS Marketwatch, we have John Spence reporting on D.R. Horton's quarterly net slips 51%.

"This decline was due primarily to core margin deterioration resulting from a lack of pricing power and increased use of sales incentives relative to last year," said Chief Financial Officer Bill Wheat. The company is focusing on further scaling back its inventory, the CFO added.

Say what?

Let's work through the gobbledy-gook:

"core margin deterioration" = "our sales margin is shrinking"
"lack of pricing power" = "no buyers are showing up"
"increased use of sales incentive" = "we're cutting prices"
"scaling back inventory" = "having trouble selling, cutting prices to sell stuff"

I think he means, "Our ass is toast!"