Saturday, November 15, 2008

Bitter Bailout's Bailout Bitter

From the Canadian Press: Howe Sound Brewery toasts tough times by launching 'Bailout Bitter' beer.

A private micro-brewery in British Columbia is toasting the current economic downturn by launching a special brand of recession-style beer.

Howe Sound Brewery says it is now making "Bailout Bitter," its most bitter-tasting brew named in honour of the government bailouts of the financial sector that have taken place globally, underscoring the severity of current economic crisis.

Calling it "bitter ale for bitter times," the brewery said the new beer will cost less than its other brands.

For instance, a pint of Bailout Bitter will sell for $5.50, or about $1 less per glass, at the company's restaurant and brew pub, located in Squamish, B.C., about an hour drive north of Vancouver.

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